WELCOME

Founded in 2019 by the Giordani family, New Way Global was born from a clear vision: to promote a new way of living and consuming, based on quality, well-being, and sustainability.

Since 2019, New Way Global has been committed to offering products that combine innovation with respect for the environment. Initially established as an importer of eco-friendly goods, the company gradually expanded its horizons, evolving toward direct production. This growth has strengthened its presence in the sustainable market and consolidated an entrepreneurial philosophy founded on environmental responsibility and certified quality.

Innovation lies at the heart of New Way Global: every project is designed to reduce environmental impact and improve people’s daily lives.

​

The latest innovation, launched on the European market in 2025 and the result of research by our founder Luca Giordani, has enabled New Way Global to directly produce Nespresso-compatible Matcha green tea capsules. This milestone marks a decisive step toward production autonomy and sustainable excellence: the capsules deliver a premium Matcha experience, packaged in 100% recyclable aluminum, making a tangible contribution to reducing plastic waste.

Matcha, a superfood rich in antioxidants, helps boost metabolism and enhance focus. With its convenient and eco-conscious capsule format, New Way Global is among the first companies in Europe to revolutionize the way Matcha is consumed — accessible, high-quality, and environmentally responsible.

​

In 2025, the New Way trademark was officially registered and is now protected under French and international law, ensuring the authenticity and quality of all products bearing its name. In the same year, New Way Global joined Der Grüne Punkt’s dual-system programme, reinforcing its commitment to circular economy principles and enabling compliant packaging licensing and recycling across Europe. 

Today, New Way Global stands as a leader in sustainable innovation. Choosing our products means embracing a path of environmental responsibility and cutting-edge solutions.

Join us on our journey toward a greener future.